Look at this lovely and lovingly restored old tractor in the beautiful old barn they have given me to work in at the beautiful old house in Wiltshire where I am to spend the next couple of weeks. From the colour, I am guessing it's an old Fergie. Rachel will know.
Now look at the newly designed box of Persil washing powder I bought the other day. Use Less or Useless? 'Incredible Clean'? I am (probably wrongly) guessing that whoever did the graphics was a Chinaman. I mean a man from the land of Alpha. I'm sounding like the late, great Prince Phillip now.