I am worrying about this bit of text now. If I claim that I have over 40 years experience in my particular field, then anyone with the most basic grasp of mathematics is going to know that an old git of over 60 is about to turn up on their doorstep.
Perhaps I should claim 30 years and sacrifice a bit of experience?
Hmm. Tricky.
I have a friend who often refers to me as a 'knowledgable cunt' when I tell him things he did not previously know.
ReplyDeleteI hope 'knowledgable cunt' is written on your calling card. :D
DeleteGood idea!
DeleteSurely, this is where you explain the origin of the word 'sincere'.
ReplyDeleteActually, today I am waxing that figure!
DeleteThe likely clientele is going to be old. They wont care. Any budding young entrepreneurs in Wiltshire will think it is cool to engage an old craftsman.
ReplyDeleteNot so sure about that.
DeleteAnyone under fifty probably can't add up and it wouldn't put me off. Go with the 40. It sounds impressive and if it doesn't work you can always change it.
DeleteI've already changed it to 30, having given it much consideration - probably too much. In my business, adding up is not quite as important as other things. Having said that, I am always making mistakes with measurements, especially when converting millimetres to inches. Anyone over the age of 50 struggles with that.
DeleteHope you don't mind, but how about "With expertise built on decades of experience, I can offer personalised, quality restoration of your items, whether large or small, at reasonable rates."
ReplyDelete(although it's not at all clear what it is that you actually repair!)
I NEVER use the word decades. The rest of it has been carefully worked out.
DeleteI should say that this is not all the text. There is more!
DeleteHave you read my other comment to Rachel??? !
DeleteThere is nothing wrong with rounding corners when it comes to marketing yourself.
ReplyDeleteI want to sharpen them!
Delete'Decades of experience' sounds unprofessional, flippant and a possible lie.
ReplyDeleteI agree. That nasty mad cow is on good form this morning.
DeleteBy which I mean Ursula, of course. The cow comment was an aside, because both I and Rachel suffer more than most from that mentally deranged fleabag who calls herself 'Ursula'.
Delete"Nasty mad cow" Moi???? It was only a suggestion. I don't think I've ever left a comment on here before, so how can you say I'm on good form? Don't concern yourself though (not that you will) - this will be my last.
ReplyDeleteI was talking about Ursula, silly.
DeleteHow about quantifying your experience in terms of number of projects ("I have restored over a thousand heirlooms and artifacts"), or go for man-hours -- "over x,000 man hours in restoration and conservation."
ReplyDeleteI used to write PR.
Over 40 years worth of man-hours?
DeleteTime will tell.
ReplyDeleteRight as usual Weave. That's what I tell myself.
DeleteWith age comes experience and expertise which is surely a good thing. The jobs will come flying in.Our niece has just finished a commission of a full sized bronze statue of female footballer Lily Parr who played from 1919 to 1951 to be unveiled just before the women’s World Cup at the beginning of June. It was going outside Wembley Stadium but it’s now going to be on show at the National Football museum in Manchester...... all funded by Mars ! XXXX
ReplyDeleteAmazing. I will look out for it.
DeleteThirty years' experience also sounds like you've a lot of it, so, maybe, that could be the route taken?
ReplyDeleteI think it is a bit late now. the copy is just about to go to the magazine. Oh well, maybe I will simplify it to 'knowledgeable cunt'.
DeleteWell, late to the party, as ever. I was going to say "Tom's mind is already set, and barring some entry from as yet unknown reader, it's a go as he has it." I really was.
ReplyDeleteI just changed it to 30.
DeleteAh, do you have a wand?
ReplyDeleteYes but it's lost some of its power over the last 40 years.
DeleteOver 40 yrs experience could mean the same 12 months repeated 40 times - and still gets it wrong. In your field I think the ageing craftsman is a good line to play. I'm sure that it should generate work from those who need it done!
ReplyDeleteThat's what I'm hoping.
DeleteThat's what I'm thinking.
Delete