Purveyor of Bollocks to the Crowned Heads of Europe
Sunday, 20 November 2016
A picture is worth...
A week today, I set up H.I.'s exhibition. Every day I sort out one or two little details so that I can just move into the gallery ready to go. The actual venue is not far from our compact but adorable city apartment, but it (deliberately) cooincides with, and is set within the Bath Christmas Market, so I need a pass to drive through jam-packed set of huts, thronging with people.
We have yet to work out if the Market will work for us or against us. It could deter people from trying to get into Bath and find a parking place on the opening night, but then again it could bring in people who would not normally come during the week. If only three or four of the 250,000 Welsh women who cross the bridge every year want to buy a paintng or drawing, then it will have worked in our favour, and we close the gallery at the same time as the market closes - 7.00pm.
I have set up the printing of the wall cards showing titles and prices as templates, because we still have to settle on a pricing structure.
The pricing of paintings is extremely difficult - once the expenses of setting up the show have been covered, how do you work out the intrinsic value? If it was by time spent on each thing, then nobody would buy anything - unless H.I.'s name was Frank Auerbach and the gallery was taking 70%. Then they would be starting at six figures.
By the square inch presents the same problems. Somehow a balance has to be made for time, experience, time spent on gaining the experience, how good they are and what people would be prepared to pay if they agree with the afforementioned.
Her last show netted quite a lot and that was some years ago. The prices have to go up, but by how much? If she sold less but netted more, then that would work. If she stayed inexpensive and sold lots, that could work as well, even though most people say she is too cheap. Somewhere between the two is the way to go, and this is going to mean careful assessment of the situation. This time, I have gone to town with the advertising - within a limited budget.